PPC CASE STUDY
scaling PPC for a famous chicago Food Brand
Explosive growth in Google Ads | Bing Ads | Facebook Ads
our engagement
Our Scope With This Client:
Google Ads Management
Holistic management of 3 existing Google Ads accounts
Bing Ads Management
Complete management of 2 Bing Ads accounts
Facebook Ads Management
Creating paid social ads campaigns across Facebook and Instagram to establish a completely new (and profitable) sale channel.
The Results...
Tracked online sales growth
Tracked monthly sales volume
Lower cost to achieve the same sales
You're Probably Wondering... How?
ONLINE SALES IMPROVEMENT
- 784% Online Sales
– 784% growth in measurable PPC Sales (this excludes all brick & mortar sales).
– Explosive growth after crafting and optimizing new campaigns over several months of optimizing the account.
BETTER ROAS
- 476% Return On Ad Spend (ROAS)
– 476% ROAS improvement with a unique Google Ads campaign strategy.
– Aggressively expanding the campaign structure allowed us to bid less aggressively.
– Created and implemented a location priority strategy to funnel budget to where it was needed most.
MORE TRANSACTIONS
- 972% More Online Transactions
– 972% more online orders were measured through our renewed and refined strategy.
– This 5-figure growth in the quantity of transactions from PPC also meant aggressive growth to their database and remarketing lists.
BETTER CONVERSION RATE
- 257% Improvement in Conversion Rate
– Our 257% increase in conversion rate allowed us to achieve the same revenue with only 40% of the traffic needed prior.
– By improving the congruency from search to purchase, customers experienced less friction throughout their buying journey.
REDUCED CPA
- 512% Reduction in Cost Per Acquisition
-With a 512% lower cost to achieve one sale, every dollar spent on advertising went about 5x further.
– Gaining this level of extra efficiency in a high-volume account is challenging in itself, but to do it while scaling (additional keywords, campaign types, etc) it required a very unique strategy.