Higher Google Rankings For Mobile-Friendly Sites

Don’t have a mobile-friendly version of your site? Now is the time to start building one! On February 26th, Google officially announced that mobile-friendliness will become a more important ranking signal in search engine results pages (SERP). Meaning a mobile-friendly site may equal higher Google rankings.

Why the change? Google’s goal is to create a better quality search experience for the user and with mobile-friendly sites appearing higher in the search rankings, businesses will attract more of the right consumers: it’s a win-win for everyone.

Types of Mobile Configurations

After this exciting news from Google, the value in creating mobile-friendly versions of sites is clear. Whether you are starting from scratch or looking to optimize the user experience on your existing site, you might be wondering which mobile configurations allow for the greatest results.

Here is an easy guide to the mobile configurations Google recognizes:

Mobile Website Configurations

Source: https://developers.google.com/webmasters/mobile-sites/mobile-seo/overview/select-config?hl=en

  1. Responsive Web Design: Whether the user visits your site on a desktop, tablet, or smart phone, the URL and the HTML remains unchanged; however, the display “responds” to the variety of screen sizes.
  2. Dynamic Serving:
  3. The URL remains the same regardless of the device being used, but the HTML adjusts according to the respective browsers being utilized on different devices.

  4. Separate URLs:
  5. Different codes are sent to each device resulting in separate URLs.

Now that you know about the different mobile configurations out there, which one is the key to the optimal user experience?

Does Responsive Web Design = Higher Google Rankings?

Responsive Web Design Preferred By Google

According to the Google Webmaster guidelines, sites with responsive web design configurations are highly recommended. Responsive sites allow for the highest quality user experience, Google’s main focus! This valuable information shared by Google is definitely worth considering. SEO agencies are coining 2015 the year of mobile as mobile traffic is now surpassing desktop traffic in search. Now that responsive websites are a ranking factor, it’s critical that webmasters adopt this practice, not only for its users, but to retain and grow its rankings.

Don’t Know If Your Site Is Mobile Friendly?

No Problem! Google offers a handy tool that allows you to quickly check the compatibility of your site.

April will be here in no time! If you want to climb those critical Google rankings, make sure your sites are mobile-friendly!