PPC CASE STUDY - PLUMBING LEADS FROM GOOGLE ADWORDS
agencyPPC Generates over 100 additional Leads Monthly For Plumbing Client
JIMMY THE PLUMBER
Our Scope With This Client:
Tracked leads beyond baseline
We delivered a 45% conversion rate
Without increasing ad spend
One Very Happy Client
You're Probably Wondering... How?
We noticed early on, that Jimmy’s Google Ads account was generating clicks (and cost) from towns outside of his service area.
Since Google’s location targeting can be far from perfect, we built a sophisticated campaign structure that relied on searchers whom included a location within their search.
Setting up a great Google Ads account structure was the foundation of the strategy, but what it really created was an environment where we could isolate the results we were driving from each town.
With that, we were able to exclude locations that were under-performing at the zip code level, while aggressively spending in zip codes that were performing well.