PPC CASE STUDY - PLUMBING LEADS FROM GOOGLE ADWORDS

agencyPPC Generates over 100 additional Leads Monthly For Plumbing Client

JIMMY THE PLUMBER

our engagement

Our Scope With This Client:

Google Ads Management

A complete account takeover and Google Ads restructure transformed its ability to generate leads.

We created a non-traditional campaign strategy to reduce the cost per lead from over $500 to a consistent $30-45.

The Results...

1 +

Additional Leads Monthly

Tracked leads beyond baseline

1 %

Improvement in conversion %

We delivered a 45% conversion rate

$ 1 k

Per Month In Additional Sales

Without increasing ad spend

Additional Findings

One Very Happy Client

You're Probably Wondering... How?

An Unorthodox Google Ads Account Structure

We noticed early on, that Jimmy’s Google Ads account was generating clicks (and cost) from towns outside of his service area.

Since Google’s location targeting can be far from perfect, we built a sophisticated campaign structure that relied on searchers whom included a location within their search.

Granular Bid & Budget Management

Setting up a great Google Ads account structure was the foundation of the strategy, but what it really created was an environment where we could isolate the results we were driving from each town.

With that, we were able to exclude locations that were under-performing at the zip code level, while aggressively spending in zip codes that were performing well.