In two short months this client went from receiving 10 inquiries per week to a massive 75 highly qualified inquiries!
↑650% AdWords Leads Gained
During week one, they were receiving 10 leads per week from AdWords. After developing new campaigns, leads generated from AdWords soared to new heights at 75 leads per week. For the same budget that was bringing in 10 leads per week previously, we were able to to increase leads generated by a considerable value of 650% .
↓86% Cost Per Inquiry
During their first week of advertising, the average cost of receiving an inquiry (CPA – Cost Per Acquisition) was nearly $50. By week 9 we were able to reduce this cost by 86% ($47.49 to $6.62). This effectively provided them with nearly 7X the inquiries for the same weekly cost.
↑438% Conversion Rate
Over the first 9 weeks our team created a more consistent customer experience from their Google search, to the ad they see, to the page they land on. The result of our conversion rate optimization was a steadily improving AdWords conversion rate (the % of clicks that turn into leads). Since the client pays for each click on their website that comes from AdWords, it was critical to extract more leads from the clicks that their budget would allow. In 9 short weeks, we were able to improve their conversion rate by 438% (4.57% to 24.59%). By week nine, nearly a quarter of their website visits from AdWords became a lead.