↓46% Cost Per Inquiry
By gradually adjusting maximum keyword bids, a/b testing ad variations, and other optimizations made in response to incoming data, by week 7 of advertising we had reduced the average Cost Per Inquiry in their Google AdWords account by 46% (from $119 to $64). This efficiency gain provided nearly twice the leads for the same weekly cost.
↓55% Avg. CPC
Working down the Average Cost Per Click was a core driver of the efficiency gain. By increasing the exposure of ads for well-performing keywords and decreasing under-performers, we improved the quality of traffic and minimized wasteful spend. The result was twice the traffic for the same weekly cost.
497% Return on Ad Spend
For over 7 weeks, our client received nearly 500% Return on Ad Spend (ROAS). Weekly ROAS more than doubled from the first to last week-from 214% to 488%. The rate of return also shows a steady trend of growth. As data is collected and the account is optimized further, ROAS improves and wasteful keywords, market segments, and ads are eliminated.
$25K Earned in First Full Month
In January, $3,500 spent on AdWords returned $25,625 in revenue. As we created more in-depth content, the user-experience continued to improve. Getting wind of an incoming freeze, we quickly created campaigns which generated over $14k of revenue in one week. Weekly revenue has also nearly doubled and is continuing its uptrend.