PPC CASE STUDY - JAKE'S FIREWORKS
National Fireworks Retailer Increases Sales With Google Ads
Our Scope With This Client:
Getting Off The Ground
Why They Came To Us
Due to Google ads disapprovals and strict policies in the client’s industry, the core challenge was just to keep the account running. With a pressing July 4th deadline to increase sales while lowering CPAs, this 50+ location national fireworks retailer was anxious to get control of their Google Ads accounts to accelerate sales during their annual busy season.
The goal was to scale the account, while quickly pivoting ad copy and landing pages to respond to Google’s automated reviews while minimizing downtime. While there were several rounds of disapprovals along the way, quick pivots to remain compliant allowed Jake’s to maximize sales with the July 4th holiday quickly approaching,
We Navigated Them Through Google's Complicated Compliance Guidelines
Saving The Company More Than $40,000 in 17 Days
Making Every Click Count Even More Through Optimization
2,031% Increase In Daily Google Ads Traffic
29% Drop In Cost Per Conversion
Once we were able to generate regular spend for their Google Ads account, we were able to closely track their data and make constant optimizations. The result was an average drop in cost per lead by 29%. If they had generated the same number of leads at their previous cost per lead, they would have spent more than an additional $40,000!
46% Increase in Conversion Rate
After around two weeks we were able to improve their conversion rate by 46%. This was the result of hyper-tailored ads and improved campaign structure.