Searching for a Trustworthy SEO Company? Our SEO Services Are Unmatched
SEO companies vary greatly in what they offer and what kind of results they can bring your company. An offshore SEO company may also seem like a viable option when starting to search for Search Engine Optimization. If you own a business, chances are you’ve gotten a call from an overseas search engine optimization company claiming they can put you in position #1 on Google SERPs (Search Engine Results Pages) for a fee. Unfortunately for those who have tried these SEO services, their approach is generally to rank you for a few keywords that no one will ever search, and your website sees almost no quality traffic.
The Importance of Working with a Top SEO Company
The truth is, great SEO (the stuff that Google likes to see) is not generally something you can get an offshore SEO company to accomplish for $200/month. The result of “Google approved” SEO can be a healthy flow of free, organic traffic to your website for keywords that are relevant to your business. More importantly, the traffic is generally very high quality and can generate tons of new business for your company for years to come. AgencyPPC only focuses on what are commonly referred to as “white-hat” SEO strategies. This means that Google approves and actually recommends our methods in their webmaster guidelines. Our strategies are long-term solutions that provide steady growth over time and creates a website that Google considers high-quality in your industry.
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SEO Services – Our Approach to Search Engine Optimization
Search Engine Optimization is a deep topic which requires a comprehensive approach. The two segments of SEO service are onsite SEO and offsite SEO. Both onsite and offsite efforts take place after a round of thorough keyword research using tools like SEMRush, Moz, or Google’s Keyword Planner. Let’s break down onsite and offsite SEO practices further to gain an understanding of what exactly goes into each.
Title Tag & Meta Tags
The title tags on each page of your website are the “tabs” one sees when multiple tabs are open in their browser. These title tags also serve as the headline of your Google search result. Title tags are one of the most important elements on your website to optimize SEO value. You can have a great page full of relevant content, yet without an optimized title tag, Google may still struggle to tie your page to the right searches. While less critical for ranking, meta tags serve an important purpose as well. They provide a description for your search result that conveys additional relevance to a potential visitor when comparing search results. If the search result (title or meta tag) contains keywords that they searched on Google, those words will be highlighted in bold within the search result. These bold highlights create a more relevant search result.
H1 Tags, H2 Tags and Image Alt Tags
The next tier of onsite SEO factors are the H1 tags, H2 tags, and image alt tags. Think of your page as an outline. H1 tags are your page title (just like your title tag, but for users who are on your page to see they are in the right place). Think of H2 tags as subheads. The higher the number of the “H” (i.e. H1, H2, H3…) the lower down the totem pole that header is. H1 tags and H2 tags should also be relevant to the keywords you are focusing on within that page.
Search engines prefer a “flat” website architecture to a “deep” website architecture. Think of this as the “levels” a visitor must go through to reach a specific piece of content. In general, the fewer levels/layers a visitor has to go through the better. Think of your URL structure for a very specific page on your website. Is the URL http://www.yoursite.com/L1/L2/L3/that-page or is it http://www.yoursite.com/L1/that-page? The latter is preferred by visitors and search engine crawlers (the system that a search engine uses to discover your content).
Fresh and Frequent New Content
It’s important to understand that Google’s success is due to its ability to tie the right content to very specific searches. It’s in the business of providing a quality user experience. Your website needs to follow suit. Two critical components to Google’s ranking algorithm are the freshness and frequency of the content distributed via your website. Success in SEO is difficult without a content strategy that achieves this. Producing creative and useful content consistently can be a difficult journey. Many business owners and marketing departments simply don’t have the time, and if they do have the time, many are unsure of the approach that will most likely bring results. This is a key area where a quality SEO company can help navigate the right path.
Local SEO involves improving localized rankings near your business. This can include local maps listings, directories, review webites and similar websites with the intention of driving local business. We carefully build and optimize local listings and support them with local content on your website. We make sure your locations are structured and displayed properly on your website and local listings (from dozens to hundreds of them) and drive your website to achieve better rankings in local searches for your solution.
Since the earliest days of search engines (when algorithms were far simpler than today), links from other websites have served as a vote of confidence to the content they link to. When a high-quality website links to your website from within their content, your website gains a bit of additional SEO value in the eyes of a search engine. Since this technique can be so effective, many inexpensive or “black hat” SEO companies partake in deceptive techniques to build links. Many times, the client is not even aware that these links were bought or traded and Google can literally wipe your website off of their search results. The most notable case was JC Penney’s link scandal in 2011 and the loss can be devastating. This is just one reason, working with a trustworthy SEO company is so critical.