What Are Search Retargeting Ads?
Search retargeting / remarketing is a method of recapturing lost business opportunities (visitors who left your site). Each visitor to your site receives a tracking pixel and becomes eligible for retargeting from your display ads in places on the web where ad space is being sold. Seeing your ads all over the internet, users are reminded of your brand and many times re-converted by a special offer. Campaigns are generally managed in Google AdWords, providing access to millions of websites in their display network.
Retargeting Management Service
Our retargeting programs utilize Google’s advanced segmentation capabilities. We can remarket product or service-specific ads based on the pages users visited on your site, as well as serve specific messages based on how long ago the user visited.
- Creative consulting
- Creative execution
- Campaign development
- Ongoing placement optimizations
- Advanced Geo-targeting and exclusions
- Tracking pixel transfer for implementation
Retargeting is only marginally effective when done alone. Typically we provide retargeting campaigns as an additional component of our Google AdWords Management service. To inquire about retargeting, contact us and receive a call from a digital marketing consultant within 1 business day.