How PPC Advertising Works
Pay Per Click (PPC) is a high return method of online advertising allowing advertisers to pay for clicks to their website. The ads can vary from sponsored search engine results, to visual display or even video ads. Today’s primary providers of PPC networks Google AdWords and Bing Ads, with Facebook gaining share quickly. Countless variables within each account can make or break the success for the advertiser. At AgencyPPC, we use the latest best practices and historically proven tactics to improve the composition of your Pay Per Click accounts and generate the greatest return.
Who Uses PPC
B2B and B2C companies alike see success in PPC and online marketing in general. The more research your customers do online, the more likely you can connect with them there and communicate the right message. Many companies start off managing their PPC accounts themselves before make the transition to professional PPC management to make a greater impact, see more efficient results and track more in-depth data. Fortune 500 and small companies alike can drive mass awareness through paid ads. Online ads offer targeting far beyond just keyword matches. Users can be targeted using complex combinations of geographic and behavioral cues, to ensure the right audience is getting the message.
Benefits Over Traditional Marketing
Remarketing brings back visitors who have already been to your site. Imagine a visitor browses your website without contacting you or purchasing. When they continue browsing, your display ads appear on many of the other sites they visit, perhaps even with a special offer. Done effectively, this can create a powerful web presence and recaptures lost opportunities.
Results Driven Cost
Unlike the impression or simple inventory based models of print, outdoor and event marketing, PPC advertisers pay when a visitor is delivered to their site. Since clicks do not necessarily translate into goals being met, firms look to PPC management agencies to ensure their clicks are being converted into leads and ultimately sales.
Search Engine Marketing is currently one of the most measurable forms of marketing. Part of the reason online advertising is growing so fast, is the nearly instant data it provides. This data uncovers insights about the most receptive segments, as well as segments that are not worth spending on. Optimizing pay-per-click account over time produces greater results for less cost.