AdWords Conversions – Track Forms In 10 Steps

You’ve set up your AdWords account and keep hearing about the importance of tracking AdWords conversions. What are they and why are they so important?

AdWords conversions are the goals that you want visitors to complete. For lead generation and SAAS websites, measuring contact forms or signups in AdWords can help you optimize your campaigns and eliminate keywords that don’t convert. Sound good? Here’s how it’s done in AdWords:

Tracking Contact Forms Or Signups Forms In AdWords

So you want to know how many contact form submissions you got this month? Better yet, how many visitors are needed to generate one contact form?

  1. Make sure your form redirects to a confirmation page. A simple page that says “Thanks for Contacting Us” that is blocked from search engines. The only way a visitor sees it is by completing your form.
    AdWords Conversion Tracking Page
  2. Set Up The Conversion In AdWords

  3. Log into AdWords and click ToolsConversions then click the + Conversion button.
  4. To setup a conversion for contact forms, select the Website option.
    AdWords Conversion Tracking Options

  5. Name this conversion “Form Submission” or “Signup”.
    AdWords Conversions Fields

  6. Define a value (average revenue from a form) for better ROI tracking. If you know what a contact form or signup is worth to your business. Here at AgencyPPC, we determine the conversion value by calculating how many contact forms it takes to generate a sale.
    Take this example: Your website gets 10 contact forms:
    – 7 are reached
    – 4 become opportunities
    – 1 becomes a sale

    So 10 forms lead to 1 sale. In addition, if that 1 sale produced $1,000 in revenue, you know that each form submission is worth $100.

  7. Select your conversion window to identify how long you want to track a conversion after a visitor has seen your ad. A movie theater for example may only want to track a few days after exposure to an ad.
  8. Select your conversion category as a lead, signup, or purchase.
  9. Let AdWords optimize using this conversion and click “Save” It will allow you to utilize the conversion optimizer feature and target a certain CPA for campaigns.
  10. Paste The Code (tag) On Your Website And Test It

  11. Copy the code (“Tag”) paragraph and paste it just before the <body> and the </body> tag on the confirmation page you set up for someone to hit after they’ve submitted a form. Generally, anywhere on that page will do the trick.
  12. Get the “Tag Assistant” Google Chrome extension. Once you’ve installed the extension in Chrome, go to your confirmation page (the one visitors see after filling out a form). Click on the tag assistant icon (top right of the Chrome menu) and you should see all the Google codes that were loaded. One of them should be your conversion!